Quick Take | Financial Advisers Integrate Active and Passive

StopwatchAt the NICSA Strategic Leadership Forum in February, in a breakout session on “Advisor Insight: Trends and Segmentation Strategies for Growth,” representatives from Cogent, Principal Funds, Strategic Insight and session sponsor Broadridge talked about trends in adviser sales of mutual funds. Here’s the quick take from that session:

  • Over 80% of fund sales by financial advisers today are done within the framework of asset allocation.
  • FAs are increasingly likely to integrate active and passive management within a client portfolio, as evidenced by their growing adoption of ETFs.
ETF Assets by Channel

Note: Includes SI estimation of Merrill Lynch ETF assets within Wirehouse channel
Source: Strategic Insight Simfund Pro, 7.0 | Access Data, a Broadridge Company



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