Quick Take | Big Data in the Fund Industry: The State of Play

StopwatchAt the NICSA Strategic Leadership Forum in February, in a breakout session on “Big Data — Get a Competitive Edge,” representatives from Pegasystems, Virtusa and session sponsor BNY Mellon talked about practical uses of Big Data in the fund industry. Here’s the quick take from that session:

How is Big Data being used in the fund industry today?

  • Investment Analysis: Use advanced analytics, machine learning and other big data technology to analyze investment decisions, trends and recommendation
  • Compliance & Regulatory Reporting: Use various analytics for monitoring trade data around regulatory requirements
  • Customer Segmentation: Group customers into different segments – collect and analyze internal and 3rd party data to help promote selling to customers
  • Risk Management: Support internal and external risk management through analysis of finance and operational data stores
  • Personalized Product & Service Offerings: Help target new customers by analyzing data around buying habits, generational situation, 3rd party obtained data and others
  • Sales & Distribution Analysis: Employ advanced prescriptive analysis against sales data and results to predict where campaigns and outreach will be bested suited for optimum results

We talk about protecting Big Data on April 14 in Boston at NICSA’s conference on Cybersecurity | Managing 21st Century Risk with keynote speaker Mark Clancy of Soltra and DTCC. Click here for more information and to register.


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